Ecommerce is really a lucrative marketplace for many companies. Right now, virtually every retail brand has either began or perhaps is focusing on launching an ecommerce store.
Global ecommerce revenue is forecasted to achieve 5.4 trillion US dollars by 2022. Therefore, increasingly more retailers have leaped in to the ecommerce space to earn more money. With growing competition, however, it is crucial for ecommerce companies to provide the very best brand experience for improved customer retention and brand loyalty.
The option of your website’s ecommerce theme plays an important role in preparing an UX-friendly digital destination that can help to get more customers.
What’s an ecommerce theme?
An ecommerce theme is really a pre-built design that you could select for the online shop. It will help to provide the very best consumer experience for your customers.
Exactly why is the option of your ecommerce theme significant?
Around 40% of website visitors stop getting together with your website when the layout is unattractive. Choosing the proper ecommerce theme for the online shop helps your clients to use you effortlessly.
What features should to consider inside your ecommerce theme?
The characteristics that you ought to have inside your site depends upon the type of website that you’re searching to construct.
That getting been stated, listed here are the very best features you need to consider when searching for every ecommerce theme:
Responsive Design
A responsive web site is mobile-friendly. Getting a responsive site design helps to ensure that your website’s look and functionality stays exactly the same regardless of the browsing device. No matter if the customer is visiting your store utilizing a mobile phone or perhaps a desktop, they can complete the acquisition easily.
A responsive design also offers an optimistic effect on Google rankings, because Google along with other search engines like google consider site design, consumer experience, and mobile browsing experience before ranking an internet site.
Hence, a responsive website has more likelihood of ranking greater within the search engine results when compared with a non-responsive site. Besides, a responsive website is low maintenance and price-effective.
Speed
Faster loading websites naturally provide a more smooth consumer experience. Google along with other search engines like google now consider site speed within their ranking formula.
The current Page Experience update from Google considers Core Web Vitals like a key ranking formula factor. Core Web Vitals comprises metrics for example LCP (Largest Contentful Paint), FCP (First Contentful Paint), and FID (First Input Delay), which with each other appraise the real life consumer experience. Websites that pass the main Web Vitals test possess the best likelihood of being placed greater within the search engine results.
You should use the Page Speed Insights tool to determine the page speed score of the website. The greater the score, the greater will be the UX and organic rankings.
Therefore, prior to you buying a style, you need to conduct some investigation on the party’s theme loading speed. Sometimes, fancy elements and style don’t matter much in comparison with simple site design having a high-speed.
Simplicity of use
It is best to select an ecommerce theme having a easy and simple to make use of navigation.
For instance, your theme must have searching bar, because frequently readers are searching to look for a specific product to accomplish the acquisition. In case your site does not have an obvious search bar, it could trigger poor conversions along with a high bounce rate.
Choose a theme which has nicely designed “breadcrumb navigation” and prominent category and subcategory links. Besides, the CTAs ought to be large and obvious. You will find maximum likelihood of conversions once the CTAs are put greater within the page resulting in more clicks.
Security
Website security is vital for any good consumer experience. Google takes website security seriously. Make certain your ecommerce site offers good security.
Go for an SSL certificate and choose a reliable hosting company. Ensure, your ecommerce theme doesn’t have any vulnerabilities which makes it simpler for online hackers to steal customer data.
Support for integrations and widgets
More often than not, you’ll realize that it’s much simpler to set up a widget or perhaps an application to include yet another feature for your web store.
You’ll find essential apps and plugins within the particular directories of the ecommerce platform. Plugins are effective simply because they allow you to add advantageous functionalities for your store with no need to employ a developer. It is simple to search and use a wordpress plugin of your liking to include different functionalities to enhance UX and Search engine optimization.
Hence, you need to decide if your selected theme works with the plugins you intend to make use of. You need to select an ecommerce theme that provides the support for optimum plugins, apps, and widgets.
Final ideas
Building and managing your online business is challenging nowadays. The option of your ecommerce theme decides the way forward for your web business.
An Search engine optimization friendly store layout helps you to acquire relevant organic traffic to your website. Besides, an UX-friendly theme keeps customers happy because it improves conversion and retention, that are significant to improve your web revenue.
You ought to have an excellent web marketing strategy, operated by a strong ecommerce theme they are driving more qualified traffic to your website.
